Tuesday, April 28, 2009

Moore Scoop on Going Green!

Yesterday, we helped the Atlanta Botanical Garden reach a major milestone—they introduced media to Moore in America and the $55 million Green Expansion, highlighted by the Garden’s new green-built Hardin Visitor Center. So what’s all the fuss about?

Well, when you see it for yourself, you’ll understand moore (yes-pun intended) than the words can ever portray on a blog, but suffice it to say that the Garden’s Visitor Center is a hallmark of modern technology, ecologic design and beauty. Gardeners, hold your shovels and get ready for my description. From rooftops that showcase growing expanses of sedum juxtaposed against the backdrop of Atlanta’s downtown skyline, the view just couldn’t get any better than this. Frothy lamb’s ear dance against the lawn perpendicular to osmanthus trees that look 50 years old, but have recently been planted. Elated for the Garden over its eco-friendly efforts, I resolved to make some changes in my own “green plan.” What could c21 or I do differently to help sustain the planet?

Then, I read this inspiring article by Paul Hoffman that offers 10 tips for a greener business that provide immediate results for this new resolve. These are ideas we all can implement today. Check back with us in the future and see how we have put these tips into action to make our “gardens” greener.

Wednesday, April 22, 2009

Highlighting Atlanta's Green Efforts

Happy Earth Day!

Our team recently had the pleasure of working with Atlanta Recycles and the Green Foodservice Alliance to promote the first Zero Waste Zone in southeast. Zero Waste Zones are designed to reduce the environmental impact of waste in homes, workplaces and in the community. Phase One of the Zero Waste Zone focuses on the convention and dining district downtown, where more than 12 Downtown Atlanta restaurants, hotels and even the Georgia World Congress Center have pledged to recycle, reuse spent grease for the local production of biofuel and compost or donate food residuals to drastically decrease the amount of waste going to landfills. We're proud to be a part of such an inspiring effort.

Want to know more? Check out CNN's recent coverage of the story.

Wednesday, April 8, 2009

Henry is Coming!

Henry is finally coming – that’s right, Henry Moore and his famous bronze sculptures are coming to the Atlanta Botanical Garden’s fifth major art exhibition (I’m talkin’ MAJOR as in GIGANTIC) since 2004. These bronze sculptures will begin to take their place in the Garden’s 15 magnificently manicured acres in the heart of our city starting today. c21 is partnering with the Garden to tell Moore’s story—helping provide more news, more scoop, more events, more hoopla through a donation of our time for marketing PR support.

Here’s the deal—these 20 sculptures weigh anywhere from 300 lbs. to 12 tons (that’s about the size of Ralph, Atlanta’s whale shark at the Aquarium). Henry created each piece by hand from natural, green products like bronze and granite, in the serenity of the English landscape outside Hampstead. These massive structures, which have previously been on exhibit at only London's Kew Gardens and The New York Botanical Garden, are arriving on trucks where gargantuan cranes will lift them up into the sky and place them on custom stone slabs architecturally designed to manage their weight and display their beauty against the backdrop of one of America’s top 10 gardens.

While Henry is gone, his work lives on. When the Garden opens on May 5, I’ll be there to welcome Henry for his last dance in the United States. It's America's last chance to see Henry's 20 sculptures together in one exhibition before his gifts return to London and are dispersed to various owners forever. You’ve got 158 days to climb into his “Hill Arches” arms and photograph your child against Henry’s 10-foot bronze “Oval with Two Points.” While at the Garden, tour the new LEED-certified Hardin Visitor Center, learn about their award-winning conservation efforts and more (or Moore as Henry would prefer…).

Let's explore more, see more, do more. See you in the Garden!