Friday, July 31, 2009

c21 Is Looking for a Fall Intern

c21 is looking for a Fall intern to start in late August. Our paid, full-time internship is ideal for marketing, public relations or communications majors. Responsibilities include media list development, writing of press releases and media alerts, as well as e-newsletter stories and collateral copy, media relations and general administrative duties.

Anyone who applies should be a talented writer with strong oral and computer skills, and demonstrate the desire to learn in a team-oriented environment. College juniors, seniors or recent graduates preferred.

Interested candidates should send a cover letter, resume and one writing sample to Ruth Mitcham at

Thursday, July 23, 2009

No Business is too "Niche" for Social Media

Great article from about the impact of Twitter on super-small businesses. In my opinion, the key takeaway from the article is that no matter the size or subject-matter of your business, smart social media use must be part of your marketing efforts.


Thursday, July 16, 2009

c21 Gives You Moore Contest Winners

Congratulations to our “c21 Gives You Moore” Facebook contest winners: Amy Roush, Lindsey Laband, Monica Thomas Yano, Jessica Kirkwood and Marion Yoder. They will post photos of their visit to the Henry Moore exhibit at the Atlanta Botanical Garden, so check c21’s Facebook page regularly for pictures, marketing news and "Moore."

Monday, July 6, 2009

New Opportunities for PR

With the decline of traditional media outlets – newspaper circulation fell 4.8 percent in the past year and an estimated 5,000 reporters lost their jobs – PR practitioners are looking for new ways to get their messages out. Traditional public relations involves sending a press release to the major newspapers, TV and radio stations in a market, making follow-up calls and waiting for the clips to come in. Now, decreasing numbers of newspaper jobs mean that there may no longer be a contact dedicated to your company’s or client’s beat, and you have to cut through even more clutter to generate interest in your company’s news.

While print coverage may be increasingly difficult to come by, opportunities for online coverage are ever-increasing. More than 60 million people are blogging; reporters are contacting people through Facebook and Twitter to obtain information; you can post your own content on and YouTube, in addition to opportunities to live-stream content through Kyte, UStream and other online applications. It’s simply a matter of finding these outlets, providing quality content and using them to your benefit.

c21i – c21’s interactive marketing team – recently helped the Atlanta Botanical Garden enhance its online presence and secured outstanding traditional media coverage for the Moore in America exhibition as well. Through the Garden’s Facebook page and online media portal, we provided robust content, including press releases and media alerts to bloggers and online editors, as well as traditional print editors. The result was more than 19 million online media impressions for the exhibit.